Pierre Barrard appointed Strategic Marketing & Digital EVP
PARIS, FRANCE, July 17, 2018 – Tarkett, a worldwide leader in innovative and sustainable flooring and sports surface solutions, announces today the appointment of Pierre Barrard as Strategic Marketing & Digital Executive Vice President, effective 2nd July, 2018. He is a member of Tarkett’s Executive Management Committee and reports directly to the CEO, Glen Morrison.
In his position, Pierre Barrard will provide leadership in marketing for the Group as a whole to further anticipate customer and market emerging needs to ultimately enhance customer experience. He will be notably accelerating Tarkett’s digital transformation, working closely with teams in marketing, customer experience, sales and research & innovation.
During his career, 8 years with Nestlé in the FoodServices division and 19 years in tyre manufacturer Michelin B2C business lines, Pierre Barrard was in charge of various international marketing, sales and digital roles, in France, Europe and the USA.
In his last position as Senior Vice President Global Marketing and Digital for Michelin Car and Light truck business, he implemented platforms of expertise and directly supervised teams in three core regions, Europe, China and the USA to develop new brand engagement strategies, a global portfolio of offers and major initiatives leveraging digital and data to support new business models.
Aged 52, Pierre Barrard graduated with a degree in Computer Science in 1988 from Paris-Sud University (Paris XI) and from French Business School ESSEC in 1991.