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2010/10/14

Tarkett steps up its growth in Russia

Tarkett, a worldwide leader in innovative flooring and sports surface solutions, is stepping up its development in Russia with a new Customer Service Centre in the Siberian city of Novosibirsk. This will consolidate the company's distribution strategy in the region and enable Tarkett to leverage the region's economic growth.

Tarkett is to open a Customer Service Centre in Novosibirsk, Russia. This Centre will enable regional customers to bring unparalleled service quality. In addition, the Centre will soon provide training programmes to complement its services, inaugurating a new “Tarkett Academy” with a view to training local floor installation technicians and specialized sales persons for its retail partners.

The logistics centre has been created to serve Siberia's main cities (Novosibirsk, Omsk, Novokuznetsk and Kemerovo) as well as the wider Siberian region, an area with a population of close to 10 million. It strengthens Tarkett's network of Customer Service Centres across Russia and completes Tarkett's industrial presence in Russia, which includes the world's largest vinyl flooring production plant with an annual production capacity of 115 million m2, and an ultra modern facility, located in Mytishchi, Moscow province, which began production of laminate flooring in 2009.

Tarkett will market all its products in this region of Siberia, including homogeneous and heterogeneous vinyl, wooden parquet and laminate flooring. This Customer Service Centre has an 8,700 m2 logistics platform and can store up to a million m2 of vinyl flooring, 100,000 mof laminate flooring and 15,000 m2 of wooden parquet.

This investment will bolster Tarkett's position as leader on the Russian market, a market on which growth has now resumed. It also boosts Tarkett's position in the BRIC countries (Brazil, Russia, India and China), following up on last year's expansion in Brazil through the acquisition of Fademac, Brazil's leading vinyl flooring provider.