Fieldturf and Easyturf Join Forces
The joint venture between FieldTurf and EasyTurf represents a partnership between the largest and most innovative artificial turf manufacturer in the world and the nation’s premier sales, marketing and installation company for residential and commercial artificial grass landscaping.
CA (May 17, 2010) – Two pioneers of the artificial turf business have come together in the industry’s largest and most exciting partnerships to date. FieldTurf and EasyTurf have formed a joint venture in order to reaffirm their leadership positions in the artificial landscaping marketplace. EasyTurf, a long-time distributor of FieldTurf’s line of landscaping products, will become the national brand of FieldTurf’s landscape, pets, playground, and golf artificial grass products.
FieldTurf is the inventor and undisputed leader of the artificial turf industry with over 6,000 full-sized sports field installations worldwide. Based on the market position and vision of both organizations, the synergy of the two companies is expected to be seamless. EasyTurf is a company that has become synonymous with excellence and is the industry leader in artificial grass landscaping with over 6,000 installations.
“Forming a partnership with EasyTurf will allow us to rapidly expand our already successful existing dealer network, accelerating our growth on a national level,” said FieldTurf President Eric Daliere. “EasyTurf has been recognized for many years as the leader of the artificial grass landscaping industry which makes this joint venture a very exciting and historic announcement.”
“Entering into this agreement with FieldTurf allows us to build off of the company’s unparalleled reputation for product innovation, safety, and leadership in environmental responsibility,” stated EasyTurf president David Hartman.