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2011/08/26

Fieldturf and AAsportsystems Form Joint Venture

This partnership represents an agreement between the world's largest and most innovative artificial turf manufacturer and the experienced team of AAsportsystems, Dutch market specialists in artificial turf field building.

This partnership represents an agreement between the world's largest and most innovative artificial turf manufacturer and the experienced team of AAsportsystems, Dutch market specialists in artificial turf field building. 

AAsportsystems and FieldTurf have established a joint venture with the aim of further growing the Dutch market for artificial turf applications. This partnership represents an agreement between the world's largest and most innovative artificial turf manufacturer and the experienced team of AAsportsystems, Dutch market specialists in artificial turf field building. AAsportsystems becomes the exclusive partner of FieldTurf for the Dutch market. 

FieldTurf is the inventor of new generation infilled artificial turf and the company is the undisputed leader in the synthetic turf industry with over 7000 sports fields installed. 

Given the vision and leadership positions of both companies, the integration will be seamless and the newly formed partnership will benefit all artificial turf customers in the Dutch marketplace. The joint venture will allow for regional value chain integration and will create an environment in which fiber development, extrusion, tufting, coating, installation and maintenance of artificial turf pitches are of first-class quality for consumers. 

“The synergy between the two companies is all about ensuring our customers get the highest quality artificial turf fields in the world,” said FieldTurf President Eric Daliere. “With our innovative products and strict manufacturing standards combined with AAsportsystems‟ precision installations, the Dutch marketplace will benefit tremendously from this partnership.” 

FieldTurf has over 160 FIFA Recommended fields worldwide and over 70 FIFA Recommended pitches in the Netherlands alone – a true testament to the consistent and long-lasting high performance of FieldTurf‟s systems. 

FieldTurf is the global leader in synthetic turf systems. Last year, the company launched its new Revolution fiber which has been designed to set the benchmark for providing unmatched longevity and performance. FieldTurf in-house fiber manufacturing makes it one of the most vertically integrated companies in the industry – with full control over all facets of the turf system – fiber, tufting, coating and installation. This provides FieldTurf clients with a level of quality assurance that simply cannot be matched.